Social marketing
soniakcampbell.com
12 December 2023
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Humanizing brands
Sonia Campbell,
Buyer Psychology and content STRATEGIST + SPEAKER
On a global scale, in 2023:
•Video accounted for 82% of web traffic
•The influencer marketing market surpassed $21 billion
•88% of consumers said authenticity was a deciding factor in what brands they supported
The way people want to be sold to and informed has changed.
Leaders (brands included) of today, and the future, are creators and content contributors.
There are pieces of advice circulating about how to or why bands should: start making video content, start a podcast, start a YouTube channel, start working with influencers, hire brand ambassadors, start writing publications or publish books…this list goes on!
While the pieces exist, there isn’t really a lot of help on how to tie them together to help your brand show up where it would count (revenue growth, brand awareness, increased market share, etc.).
Even if you have a strong marketing department or external marketing agency, your company’s content strategy can still be ineffective if it fails to create an immersive experience – a content ecosystem.
What often happens is your teams get wrapped up in asset-centric marketing, where they produce one-off assets on a case-by-case basis (by request or out of necessity) without keeping the bigger picture in mind.
For the brands that are winning (leading in their space and industry), they have shifted to thinking of their content as an ecosystem rather than individual assets.
This requires a strategy that will effectively and repeatedly demonstrate the value of the initiative you have through content – in the right format, on the right platforms and with the right tools.
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Industries served
Strategies by initiative
Whatever your initiative, it should have a content strategy and a content ecosystem that intentionally (yet subtly) validates it with your customers.
Revenue Growth Strategy
Develop engaging and persuasive content that highlights the value proposition of your products or services. Create content offers to capture leads and nurture them through the sales funnel. Showcase success stories through case studies to build credibility and encourage potential customers to convert.
Customer Retention Strategy
Provide valuable and digestible content that helps customers maximize the use of your products/services. Communicate exclusive offers and rewards through targeted content to retain and incentivize existing customers. Share customer testimonials and success stories to reinforce positive experiences.
Brand Building Strategy
Craft compelling brand stories through content to connect with the audience emotionally. Develop visually appealing content for social media platforms to enhance brand visibility. Engage influencers to create content that aligns with your brand values and reaches their audience.
Diversity, Equity, and Inclusion (DEI) Strategy
Share stories and content highlighting diverse voices within the organization. Communicate inclusive policies and initiatives through engaging content. Develop content for diversity and inclusion training programs.
Talent Development Strategy
Share company updates, achievements, and employee spotlights through regular newsletters. Develop online training modules and resources for skill development. Use content to recognize and celebrate achievements and positive workplace culture.
Innovation and Product Development Strategy
Showcase new product or feature demos through interactive and engaging content. Establish the company as an industry innovator by sharing insights and perspectives on upcoming trends. Use customer feedback gathered through content channels to inform product improvements.
Sustainability and CSR Strategy
Publish transparent and informative reports on the company's sustainability efforts. Create content that educates stakeholders on sustainable practices and their impact. Share stories and content about the company's involvement in community and social responsibility projects.
Digital Transformation Strategy
Develop content explaining the benefits and processes of digital transformation and automation. Establish the company as an industry innovator by sharing insights and perspectives on upcoming trends. Use customer feedback gathered through content channels to inform product improvements. Create video tutorials to facilitate a smooth transition to new digital tools and technologies.
Market Expansion Strategy
Tailor targeted content to specific geographical markets to address local preferences and needs. Publish reports and whitepapers to demonstrate expertise and attract attention in new industry segments. Translate content to target audiences in different language regions.
Meet our team
Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean.
creating your Winning content strategy
I craft content ecosystem strategies, aligning business goals with compelling narratives and targeted distribution channels.
01
Discovery
First, we'll explore your brand, customers, initiatives and challenges in a streamlined way
02
Strategy Solution
Second, I research and find effective methods to reach your desired outcome
03
Implement
Third, you receive a cohesive plan with clear and actionable steps to lead your brand into the future.
Testimonials
I respect confidentiality and will not share specific details of company names or any other confidential information without explicit written consent
Sonia introduced us to methods and tools that make my team so productive in our content creation process. She is tapped into the tech space and knew about options we had no idea even existed!
Jeph Amazi
Sonia's your impact on our content marketing efforts has been phenomenal. Your strategic insights and creative mind have elevated our brand presence!
Clara Jepsen
Sonia is an exceptional content marketing strategist! Her innovative approach and keen understanding of our brand resulted in a significant boost in engagement and conversions. Working with Sonia has brought us such clarity!
Steven Chaw
Sonia, your strategies are on a level of their own! You navigated the complexities of our industry so well.
Jonah Ramandi
articles by sonia
Read about current trends and advances in technology that impact industries and brands.
Content Ecosystem
soniakcampbell.com
6 December 2023
Social marketing
soniakcampbell.com
6 December 2023
Contact/Press
Whether it’s to discuss building a strategy to reach your desired outcomes or an invitation to an event or speaking engagement, Sonia is all about collaboration!
Get in touch by emailing your request or filling out the form.
Thank you!
- admin@soniakcampbell.com
